Heap is a digital analytics platform that emphasizes the importance of customer journeys. An interesting feature of Heap is its session replay capability. This allows marketers to see videos of how actual users are navigating their websites. This can make it easier to find solutions to UX problems that show up in data and reports. The platform's Illuminate product leverages machine learning to alert marketers to friction points and opportunities for improvement.

Product analytics software helps product owners assess the performance of their digital experiences. As opposed to web analytics, product analytics is more concerned with how authenticated users behave while using your app. Product managers use these tools to understand if certain features are being used, how easily users are able to navigate the app, and what features should be added next. 

Website analytics software collects data about user behavior on a website and provides reports summarizing that data. An important feature of web analytics software is the ability to define and measure objectives. This involves defining metrics that represent the desired actions you want users to take on your website.  Other features offered by these providers are heat maps, session replay, and cohort segment analysis.

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Airbyte is an open-source data integration and analytics platform that enables users to connect and replicate data from various sources to your data warehouse. It provides pre-built connectors to databases, applications, APIs, and file storage systems. Airbyte supports both one-time and incremental data replication and provides a monitoring dashboard to keep track of the data flow.Airbyte also offers data management features such as schema mapping and transformation, data validation, and error handling.

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Marketing Data Import

Data Transformation

Marketing Analytics

Product Analytics

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Hotjar is a digital analytics solution that specializes in heatmaps, session replay and user surveys. The software is frequently used in conjunction with Google Analytics. Hotjar's heatmaps allow you to see which parts of your webpages are viewed and interacted with most frequently. Their session replay feature allows you to see individual user sessions to gain insight into potential UX issues.

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Mixpanel is a digital analytics platform designed to help marketers improve digital products. The software is event-based as opposed to standard pageview-based analytics. Mixpanel works with both mobile and web-based apps. Mixpanel offers a robust collection of data ingestion tools. You can import data from your customer data platform, data warehouse, or cloud storage solution. Once your data is integrated, the software offers an impressive array of advanced tools to analyze retention, feature popularity, conversion rates, and more.

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Matomo provides web analytics software that is open-source under the GNU General Public License. Though the product is open-source, they don't sacrifice features. Matomo offers multi-touch attribution, cohort analysis, heatmaps, session replay, and more.&nbsp;In addition, Matomo offers a tag manager and A/B testing software. Their testing software allows you to run standard tests, but the software also shows which users and sessions participated in this test.For agencies and marketing service providers, Matomo offers white-label reporting to scale and automate the delivery of customer reports.

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Adobe Analytics is a web analytics tool and part of the Adobe Experience Cloud. The software gives businesses insights into customer behavior and engagement on their websites and mobile apps. It helps businesses understand how customers interact with their digital properties, allowing them to optimize their digital experiences and drive conversions. Some of the primary features of Adobe Analytics include:<ul><li>Data Collection: Adobe Analytics can collect data from steaming media, your data warehouse, website, apps, and offline sources. The software also features custom variable definitions and Launch, the company's tag management tool.</li><li>Segmentation: Adobe Analytics allows businesses to segment their data by different criteria, such as demographics, behavior, and engagement. The software's visual clustering feature allows you to build cluster sets and identify new combinations of targeting criteria for new segmentation strategies.</li><li>Analysis: Adobe offers a number of ways to dive deep into your data including, custom metrics, cross-device analysis, customer journey analytics, and more. &nbsp;</li><li>Integration: Adobe Analytics can be integrated with other Adobe Experience Cloud products, such as Adobe Target, Adobe Advertising, and Adobe Audience Manager, and with a range of third-party applications.</li></ul>

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Adobe Experience Cloud is a collection of products developed by Adobe to help businesses deliver great customer experiences. The platform's products include Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target, and Adobe Advertising, among others. Some of the primary features of Adobe Experience Cloud include:<ul><li>Personalization: Adobe Target allows businesses to personalize content and offers for individual customers based on their behavior and preferences.</li><li>Analytics: Adobe Analytics provides insights into customer behavior and engagement, allowing businesses to optimize their digital experiences.</li><li>Advertising: Adobe Advertising allows businesses to create and manage targeted advertising campaigns across multiple channels, including social media and search engines.</li><li>Audience Management: Adobe Audience Manager helps businesses to create and manage audience segments that can be used across the Experience Cloud for personalization and targeting.</li><li>Asset Management: Adobe Experience Manager (AEM) allows businesses to create, manage, and deliver digital assets across all their digital properties.</li><li>Experience Management: Adobe Experience Cloud allows businesses to manage all their customer experience data and activities in one platform, giving them a centralized view of the customer journey and the ability to optimize it across all channels and touchpoints.</li></ul>

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Google Analytics provides measurement tools for both websites and mobile apps. It's a free offering from Google and is the most widely used digital analytics software in the United States. Google Analytics integrates easily with other Google products such as Google Ads, Google Cloud, and Google Search Console. Google has also been introducing predictive capabilities using machine learning.

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Google's suite of marketing products are now offered under the brand Google Marketing Cloud. This platform features Google Ads, Google Data Studio, Google Analytics and others. 

Google offers a suite of advertising and analytics tools through the Google Marketing Platform. This includes a range of solutions for advertising and marketing, including tools for display and video advertising, search advertising, and analytics. The Google Marketing Platform is designed for businesses and agencies to create and manage effective advertising campaigns, track their performance, and make data-driven decisions about their marketing efforts.

Website Analytics