Adobe Real-Time Customer Data Platform is a part of the Adobe Experience Cloud. The software enables companies to gain a deeper understanding of their customers and make data-driven decisions to improve their customer experiences. Adobe's Real-Time CDP collects and unifies customer data from multiple systems and expedites coordinated messaging through a range of marketing channels.

Some primary features of the software include:

  • Real-time data processing: Quickly access and analyze customer data as it is being collected, enabling you to make informed decisions and trigger timely actions.
  • Data collection: 
  • Unified customer profile: Create a unified view of each customer, combining data from web analytics, email engagement, CRM, your data warehouse, and more.
  • Segmentation: Segment your contacts using the software's advanced drag-and-drop UI and optimized workflows. Segments are updated in real-time as new profile data enters the system.
  • Integrations: Integrate with other Adobe solutions, such as Adobe Experience Cloud, as well as third-party tools.
  • Data governance: The platform includes robust data governance features to ensure data privacy and security, and compliance with regulations such as GDPR and CCPA.

Customer Data Platform Features

  • Contact Enrichment
  • Contact Segmentation
  • Contact Unification
  • Data Dictionary
  • Ecommerce
  • Workflows / Orchestration

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Customer Data Platform Features

  • Contact Enrichment
  • Contact Segmentation
  • Contact Unification
  • Data Dictionary
  • Ecommerce
  • Workflows / Orchestration