Adobe Real-Time Customer Data Platform is a part of the Adobe Experience Cloud. The software enables companies to gain a deeper understanding of their customers and make data-driven decisions to improve their customer experiences. Adobe's Real-Time CDP collects and unifies customer data from multiple systems and expedites coordinated messaging through a range of marketing channels.
Some primary features of the software include:
- Real-time data processing: Quickly access and analyze customer data as it is being collected, enabling you to make informed decisions and trigger timely actions.
- Data collection:
- Unified customer profile: Create a unified view of each customer, combining data from web analytics, email engagement, CRM, your data warehouse, and more.
- Segmentation: Segment your contacts using the software's advanced drag-and-drop UI and optimized workflows. Segments are updated in real-time as new profile data enters the system.
- Integrations: Integrate with other Adobe solutions, such as Adobe Experience Cloud, as well as third-party tools.
- Data governance: The platform includes robust data governance features to ensure data privacy and security, and compliance with regulations such as GDPR and CCPA.
Customer Data Platform Features
- Contact Enrichment
- Contact Segmentation
- Contact Unification
- Data Dictionary
- Ecommerce
- Workflows / Orchestration
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Customer Data Platform Features
- Contact Enrichment
- Contact Segmentation
- Contact Unification
- Data Dictionary
- Ecommerce
- Workflows / Orchestration