Amplitude Analytics is the web and mobile analytics component of the Amplitude suite of products, and helps businesses optimize their user experience. It uses data to provide insights into user behavior, engagement, and conversion rates, allowing companies to make data-driven decisions on product development and marketing strategies. Here are the key features of Amplitude Analytics:
 

Cohort Analysis: Group users by sign-up date, demographics, industry, or other dimensions to quickly identify what factors are driving conversion and retention.

Campaign Performance: A great feature for marketers, this component provides attribution, engagement, and ROI reports for user acquisition channels. Leverage these reports to optimize your marketing channel priorities and maximize ROI.

Customer Journey Analytics: Get visibility into how your users navigate and utilize your apps. Analyze high-level, aggregated paths, or drill down to the individual user level. 

Predictive Analytics: Amplitude's machine-learning tools provide forecasts of purchases, user growth, and other KPIs. They also feature predictive targeting based on the likelihood to buy or churn.

Custom Reports and Dashboards: Amplitude features a robust set of reporting tools. Create spaces for different teams, and build custom dashboards that can be converted to templates and workflows. 

Product Analytics Features

  • Campaign Performance
  • Churn Probability
  • Cohort Analysis
  • Conversion Probability
  • Journey Analytics

Available Plans

Starter

$0

Great for small teams who want to get started with product analytics.

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Built for data-led organizations who drive business strategy with insights.

Product Analytics Features

  • Campaign Performance
  • Churn Probability
  • Cohort Analysis
  • Conversion Probability
  • Journey Analytics