Bloomreach was founded in 2009 and is headquartered in Mountain View, CA. The company offers a robust customer data platform specialized for e-commerce companies. In addition to their CDP, Bloomreach also offers enhanced e-commerce site search, and content optimization.&nbsp;

Utilizes machine learning or other methods to analyze contact behavior and identify contacts that are more likely to advance in the conversion funnel. 

A customer data platform (CDP) is a packaged software that creates a persistent, unified customer database that is accessible to other systems. CDPs ingest contact data from CRM, data warehouses, other marketing tools, and transform the data to create single, unified profiles for each marketing contact. CDPs also include tools to create segments, and sync those segments to audiences in other marketing tools. 

Proprietary ratings for top CDP software including Segment, Planhat, Insider, Bloomreach, and more. Filter options by feature and price range.

The 12 Best Customer Data Platforms (CDPs) in 2023

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Cheetah Digital was founded in 2017 when Marigold acquired the software from Experian. The software offers a range of tools to help businesses build relationships with prospects and customers. Cheetah Digital includes solutions for personalized digital experiences, email campaigns, SMS, and tools for retention and loyalty. They support businesses in a wide variety of industries, but the software is most frequently used by companies in the CPG, finance, restaurant, retail, and travel industries.

Klaviyo is an ecommerce marketing platform that was founded in 2012. The platform features a CDP that allows you to ingest and unify contact data, build segments, and reach those segments across email, SMS, and paid media. This helps ecommerce brands deliver personalized messaging and product recommendations using real-time data for segmentation. Klaviyo also offers predictive analytics to segment customers likely to purchase in the near future.

Moosend is an email marketing platform with a robust set of features including templates, segmentation, and analytics, In addition to standard email tools, they offer no-code automations, interesting contact management features and landing page creation. Their Ecommerce AI and Product Recommendation tools are designed for e-commerce customers.

Optimizely started as an A/B testing platform in 2010, but has evolved into a feature-packed marketing platform. True to it's nature, Optimizely provides great tools for A/B testing, feature experimentation, and personalization, but has a lot more to offer. Their Data Platform product is a customer data platform and allows you to unify profiles, segment profiles and sync segments to a range of different demand generation tools.&nbsp;Optimizely also offers a CMS with approval workflows, media management, project management, and more. Their CMS also offers options for using a decoupled (headless CMS) front-end.&nbsp;The company also offers email marketing and content marketing management tools. Their content marketing software includes organization and workflow tools, SEO and social data to assist ideation, digital asset management, and the ability to publish content to multiple places from one source.For ecommerce companies, Optimizely offers Configured Commerce and Customized Commerce. These products allow ecommerce businesses to fully manage their products, pricing, promotions, orders, and digital experience.&nbsp;

Matomo provides web analytics software that is open-source under the GNU General Public License. Though the product is open-source, they don't sacrifice features. Matomo offers multi-touch attribution, cohort analysis, heatmaps, session replay, and more.&nbsp;In addition, Matomo offers a tag manager and A/B testing software. Their testing software allows you to run standard tests, but the software also shows which users and sessions participated in this test.For agencies and marketing service providers, Matomo offers white-label reporting to scale and automate the delivery of customer reports.

ConvertKit is a marketing platform designed to help creators grow and monetize their audience Email is the primary promotion channel they support. The software features a sleek visual template designer to allow anyone to create great-looking emails. Also included, are tools to manage your subscriber lists and build automated email processes. ConverKit has a good sender reputation and reports a 99%+ delivery rate.ConvertKit's commerce tools allow creators to quickly start monetizing their products. They offer an easy-to-use tool for building product pages and integrating them into emails.&nbsp;

Zoho's Campaigns product features a comprehensive set of email marketing capabilities. The software's email editor features a drag-and-drop UI, and let's you easily add merge tags to personalize email content.Zoho's workflow automation tool provides a slick drag-and-drop UI to quickly build nurturing processes. If you're unsure of what you want to create, the software offers pre-built templates for common nurture processes. You can also view embedded analytics showing how each step of your workflow performs.Zoho Campaigns also offers A/B testing, landing pages, options for a dedicated IP address, and ecommerce integrations.

Tracardi is an open-source customer data platform built on the <a href="https://unomi.apache.org/">Apache Unomi</a> platform. The software helps businesses collect, manage, and use customer data to improve marketing efforts and customer experiences. The software is designed for e-commerce, but can be used for services and B2B applications. Tracardi can ingest, aggregate and unify customer data from multiple sources, and de-duplicated profiles. You can automate marketing processes with the software's drag-and-drop journey orchestration tool. The software also integrates with 3rd party email and social media platforms to trigger personalization and communication.

Adobe Real-Time Customer Data Platform is a part of the Adobe Experience Cloud. The software enables companies to gain a deeper understanding of their customers and make data-driven decisions to improve their customer experiences. Adobe's Real-Time CDP collects and unifies customer data from multiple systems and expedites coordinated messaging through a range of marketing channels.Some primary features of the software include:<ul><li>Real-time data processing: Quickly access and analyze customer data as it is being collected, enabling you to make informed decisions and trigger timely actions.</li><li>Data collection:&nbsp;</li><li>Unified customer profile: Create a unified view of each customer, combining data from web analytics, email engagement, CRM, your data warehouse, and more.</li><li>Segmentation: Segment your contacts using the software's advanced drag-and-drop UI and optimized workflows. Segments are updated in real-time as new profile data enters the system.</li><li>Integrations: Integrate with other Adobe solutions, such as Adobe Experience Cloud, as well as third-party tools.</li><li>Data governance: The platform includes robust data governance features to ensure data privacy and security, and compliance with regulations such as GDPR and CCPA.</li></ul>

EngageBay is one of the more recent entrants to the CRM and marketing automation category. They've gained popularity quickly by offering a wide range of features and integrations at an affordable price. Engagebay offers email marketing, CRM, social media, SMS, sales enablement, and more. They also offer a free version of their CRM and sales automation tools. Engagebay offers a ton of features in an integrated platform that is affordable for small and medium-sized businesses.

Sendinblue is an all-in-one marketing automation platform that includes CRM, email marketing, automation, landing pages, and integrations with ad platforms. The software is designed to work for B2B and B2C companies, and agencies, and includes a number of features specific to ecommerce businesses. Overall, the company offers a complete marketing platform at a competitive price.&nbsp;

MailerLite was founded in 2010 and provides a full-featured email marketing platform at a competitive price. The company values simplicity and avoids unnecessary features in order to maximize ease-of-us and keep the price reasonable. MailerLite includes a website builder, workflows, ecommerce features, robust reporting, and hundreds of integrations. The company also offers email verification through its MailerCheck product and transactional email services through its MailerSend product.

Email marketing software automates the process of creating and sending emails, saving time and increasing efficiency. You can set up email campaigns in advance, schedule them to send at specific times, and track their performance. These tools also allow you to segment your email list which enables you to personalize your messages, increase relevance, and improve engagement. Email marketing software also helps ensure you follow email marketing laws and regulations.

Compare ratings for top email software providers including MailChimp, SendGrid, Adobe, Klaviyo, and more.  

The Top Email Marketing Platforms in 2023

6sense Revenue AI helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.

Insider was founded in 2012 and is headquartered in Southeast Asia. The company's customer data platform helps businesses unify their customer data, create marketing segments, and integrate with marketing platforms. Insider's segmentation component includes a lot of helpful native attributes like weather, preferences, and behavior. It also features tools to create custom rules and predictive segmentation which factors in attributes like discount affinity, the likelihood of purchase, lifecycle stage, and more.Insider's messaging and experience component (called "Individualize") provides templates for creating personalized experiences across email, web, apps, and push notifications. It also includes a no-code, drag-and-drop journey orchestration tool to automate messaging. You can also A/B test orchestrations to optimize your experience and messaging processes.

Mailchimp was founded in 2001 and has the top market share in the email marketing software segment. The company offers a robust email marketing solution featuring an easy-to-use design and template system, segmentation, automation, and analytics. Mailchimp's content optimizer utilizes predictive modeling to improve segmentation and messaging. In addition to email marketing, the company offers solutions for CRM, digital ads, landing pages, social media management, postcard management, and landing page development.

Terminus is an ABM and customer data platform (CDP) platform founded in 2014. The software provides the ability to enrich and unify profiles, segment profiles, and coordinate engagement across multiple channels. Terminus helps marketers drive revenue growth through these key components:Data Studio: Terminus integrates with popular CRM systems and marketing tools to ingest account and contact data. This data is then unified and combined with Terminus data to build powerful segmentation strategies.&nbsp;Engagement Hub: Build dynamic account segments with enriched data, and sync those audiences to multiple marketing channels. Sync your segments to 3rd party ad platforms and email software. You can also use segments to deliver personalized web experiences and chatbot personalization.Measurement Studio: A robust analytics suite providing insights into pipeline and revenue impact, performance by persona, campaign performance, and customer journey performance. The Terminus measurement studio also features multi-touch attribution reports to measure your entire marketing and sales strategy.&nbsp;

Zoho's CRM utilizes a core data model that is standard for CRMs. A great, unique feature offered by Zoho is the ability to customize the UI with drag-and-drop powered by Canvas. This allows admins to deliver stakeholder UI requests without writing any code. For more complex customization, you can write serverless functions with Deluge, which allow you to add event-driven, auto-scaling functions. Other interesting features include predictive intent, journey orchestration, and partner portals.Zoho also offers more than 500 integrations with 3rd party software.

Demandbase is an ABM and marketing platform founded in 2007. The company's ABM product attaches additional intelligence to existing contact and profile data. Demandbase also helps you orchestrate actions across advertising, account-based experience, and sales motions.&nbsp;

ZoomInfo's marketing solutions are packaged into three primary products: OperationsOS, MarketingOS, and SalesOS. Their OperationsOS product is a custom data platform and allows marketers to integrate multiple custom data sources to create a unified view of their customers. The company's MarketingOS product features a demand-side platform to target ads to high-value accounts, a conversion rate optimization tool, and their Demand Platform. ZoomInfo's Demand Platform is a unique feature that provides marketers access to millions of verified phone numbers and email addresses. ZoomInfo acquires this data through their network of <a href="https://www.zoominfo.com/b2b/faqs/data/how-does-zoominfo-get-my-info">ZoomInfo Community Edition members</a>.&nbsp;

mParticle is a customer data platform that offers tools for unifying customer data, building predictive segments, and using that intelligence to execute campaigns. The software's data features are impressive. They offer integrations for importing customer data (a standard for CDPs) but also include powerful tools for data quality, governance, and compliance. Proper data planning and documentation are baked into the software.mParticle's segmentation features include standard profile filtering, but also audience A/B testing, custom calculated attributes, and a robust drag-and-drop journey orchestration tool. The software's campaign features include native integrations to a range of 3rd party ad and marketing apps and a LiveRamp integration that supports syncing customer data to 550+ martech and adtech destinations.In January 2022, mParticle purchased Indicative, a customer journey analytics platform. Indicative offers some unique visualizations for analyzing multi-path funnels and customer journeys. The software also includes tools for A/B testing different journeys and segmentation configurations.&nbsp;

Freshsales CRM is a powerful and intuitive customer relationship management platform designed to help businesses of all sizes streamline their sales and customer service processes. The software offers a range of features including lead capture, contact management, and sales automation. Freshsales CRM makes it easy to track and manage customer interactions across all channels.The software features an AI assistant named Freddy. Freddy AI automates contact scoring and prioritization, deal time-to-close predictions, and revenue forecasting. This feature also offers predictive intent data and next-best-action insights.&nbsp;

Freshsales CRM is a powerful and intuitive customer relationship management platform designed to help businesses of all sizes streamline their sales and customer service processes.

HubSpot Marketing Hub is a comprehensive marketing platform that helps businesses attract and engage customers through a variety of marketing channels. It offers a range of tools and features designed to streamline and optimize marketing efforts, including email marketing, social media marketing, SEO, ABM, content creation, lead generation, and more.&nbsp;

RollWorks ABM software helps businesses identify their ideal customer profile (ICP), engage target accounts, and measure performance. RollWorks has a proprietary data base of millions of B2B companies to assist with researching your ICP and developing initial lists. The software also features machine learning tools to assist with ideal customer profile research.&nbsp;RollWorks offers integrations with a wide variety of marketing services to engage your account list. Integrate with digital ad platforms, CRM, email marketing, direct mail and promotional products. You can also server personalized experiences to members of your target account list when they're on your website.&nbsp; RollWorks reporting tools offer insights into which sales and marketing activities are driving account progression. Also see snapshots of where accounts are in the buying journey, and how your ABM programs are influencing revnue.

Bombora is an ABM company founded in 2015 with specialized expertise in buyer intent data. This data can be used to improve marketing segments by adding intent to buy as a segmentation attribute. Bombora's data is collected directly from over 5,000 cooperating B2B websites. The software integrates with a wide range of CRM and ABM platforms so you can layer Bombora's intent data onto your existing segmentation strategy.Some of the key features of Bombora include:Company Surge: This feature provides real-time company intent data by tracking when they are researching and increasing their engagement with specific topics and industries.&nbsp;Intent Data: Bombora's intent data provides insights into the topics and industries that companies are researching, which can be used to inform content creation, account-based marketing, and lead generation.Integrations: Integrate Bombora's data into your CRM or ABM. Integration partners include SalesForce, Hubspot, 6sense, Marketo, Adobe, and more.Company Profile: This feature allows businesses to access detailed information about specific companies, including their size, location, and contact information.Custom Data Solutions: Bombora provides customized data solutions to meet the unique needs of different businesses. This includes the ability to create custom data sets, and to integrate Bombora's data with other tools and platforms that a company may be using.Audience Insights: This enables businesses to better understand their target audience or existing customers by providing information on company demographics, firmographics, and technographics.

Adobe Marketo Engage is a marketing automation platform that helps businesses automate and personalize marketing activities across email, social media, digital ads, and sales. It allows users to create and manage campaigns, segment and target audiences, track and analyze performance, and more. Additionally, it integrates with other Adobe marketing tools as well as Salesforce CRM to provide a comprehensive marketing solution.&nbsp;

Triblio is an account-based marketing (ABM) platform that provides powerful tools that allow businesses to create personalized experiences for their target accounts at every stage of the buyer's journey. The platform helps businesses target and engage their most valuable accounts with relevant and personalized content. It uses a combination of data-driven insights, account-based advertising, and multi-channel campaigns to create a seamless and effective ABM strategy.One of the key features of Triblio is its ability to unify marketing and sales efforts by aligning the two departments around a common set of goals and target accounts. It provides sales teams with valuable insights into account engagement and behavior, allowing them to prioritize their efforts and tailor their outreach to each account's specific needs.Triblio also offers a range of analytics and reporting tools to help businesses measure the effectiveness of their ABM campaigns and make data-driven decisions. Its user-friendly interface and intuitive workflows make it easy for marketers and sales teams to collaborate and execute their ABM strategy seamlessly.

This category includes software that provides multiple tools and a focus on B2B marketing. These platforms provide account-based marketing (ABM) features, integration to CRM, identity resolution, predictive intent tools, and an account/contact data model. 

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The 10 Best B2B and ABM Platforms in 2023 - Rated by Demand Stack

Customer relationship management (CRM) systems help marketing and sales teams automate activities and deliver personalized communication at scale. These systems store information about leads, customers, companies, and individuals at current or prospective customers.

We rate software using our proprietary algorithm. Compare top CRM solutions in your price range. Filter software based on their features. 