Contentful is a proprietary, headless CMS founded in 2013 by Sascha Konietzke and Paolo Negri. The platform provides a wide variety of editing and content orchestration tools for marketers. The platform's content can be consumed via API by numerous front-end frameworks including React, Angular, and Vue.js. The companies using Contentful include Nike, Scotiabank, Mailchimp, and Atlassian.Contentful's marketplace has more than 100 integrations with a wide variety of apps.&nbsp;

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Contentful Studio

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Marketplace

In a traditional, coupled architecture, the backend of the CMS returns html content to the client/browser. In this scenario, the front-end code is bound to the backend platform. In a decoupled architecture, the backend CMS returns JSON or other structured data through an API. In a decoupled architecture, any front-end application can easily consume the content returned through the API. 

Content management systems (CMS) allow marketers to publish content to a website database without writing any code. They provide a user interface to write, edit, categorize and publish content to the web. Many content management systems also offer no-code solutions to front-end development and templating. 

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The Best CMS Platforms in 2023 - Drupal, Strapi, Webflow

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WordPress was founded in 2003 by Matt Mullenweg. It is an open-source content management system written in PHP. WordPress has the top market share in the CMS market by an overwhelming majority. The software is user-friendly and allows non-technical users to build a website without writing code. WordPress has a large developer and user community, and thousands of plugins to extend the platform.&nbsp;

Drupal was created in 2001 by Dries Buytaert and is an open-source CMS. Drupal is a powerful platform that offers a lot of flexibility and opportunity for customization. The software is maintained by a community of more than 500K users and developers around the world. The software is distributed under the terms of the GNU General Public License (or "GPL"​), which means anyone is free to download it and share it with others.&nbsp;

Prismic is a headless CMS that was released in 2013. The software is designed to offer the benefits of a headless CMS in a format that is easy to use for non-technical users. Prismic is currently proprietary, but the team plans to make parts of the platform open-source in the future. Prismic has been used by a number of prominent brands including McDonald's, Netflix, Spotify, and the New York Times.

Payload is a developer-friendly headless CMS created for React and TypeScript. Payload CMS is an application framework with a fully functional admin and content editing experience. This makes the software very flexible and easy to extend. Payload also provides a robust admin and content editing user interface to make configuration and content editing easy. The admin UI is white labeled and React extensible which allows users to fully customize the interface.

Strapi is an open-source headless CMS that renders content as JSON via an API. This content can be consumed by any front-end framework including Vue.js, Angular, React and others. Strapi provides the ability to define the structure of your content and set up custom routes for their APIs without having to write any code. The platform also includes an easy-to-use dashboard and a powerful plugin system for extending its capabilities.The software has an large and engaged developer community and a growing library of plugins and integrations. Organizations using Strapi include Walmart, Toyota, NASA, IBM, and Accenture.

Sanity is a headless CMS that was founded in 2017. The company's CMS solution is partially open-source. It offers an open-source content editing solution called Sanity Studio. The content itself is stored in the cloud on Sanity servers. The software has positioned itself as user-friendly headless CMS with a number of helpful tools for editing content and user management.

Use Loomly to manage all of your social media activities on a single, easy-to-use platform. Get inspiration from feeds of trending topics, events, holidays, and other ideas. Loomly's media library allows you to easily manage photos videos, notes, links, and templates. The software's collaboration features include post mockups, approval workflows, &nbsp;and version logs. You also get notifications when users respond to posts so you can respond quickly from within Loomly.Loomly's publishing tools support automated publishing for Facebook, Twitter, Instagram, LinkedIn, YouTube, and more. The software also supports boosting posts and integrates with Facebook and LinkedIn audience targeting. Measure the success of your efforts with account, URL, and post-level reporting.&nbsp;

Webflow is a visual website design and content management platform that allows users to design, build, and launch responsive websites without having to write any code. It features a slick drag-and-drop interface, pre-designed templates and integration with e-commerce platforms and marketing software. Some developers have concerns about code generated from a website builder, but Webflow outputs clean code and leverages modern web standards like flexbox and CSS grid. This platform is good for marketing teams that want to minimize the use of developer time and get their site live quickly. Companies using Webflow include Dropbox, Zendesk, Lattice and Khan Academy.

Later is a social media management platform that offers tools for publishing, scheduling, and social analytics. The software's publishing tools include a content and image editor, user-generated content search, and auto-publish. 

The company offers a unique tool called Linkin.bio that provides a UI to create a mini web page built into your Instagram and TikTok profiles. This feature allows you to direct followers to specific landing pages. The tool also connects directly to Shopify. 

Later was founded as the 1st Instagram post scheduler in 2014. The company has expanded their offering since then, but Instagram is still a big focus for the company. 


Later is a social media management platform that offers tools for publishing, scheduling, and social analytics. The software's publishing tools include a content and image editor, user-generated content search, and auto-publish.The company offers a unique tool called Linkin.bio that provides a UI to create a mini web page built into your Instagram and TikTok profiles. This feature allows you to direct followers to specific landing pages. The tool also connects directly to Shopify.Later was founded as the 1st Instagram post scheduler in 2014. The company has expanded its offering since then, but Instagram is still a big focus for the company.&nbsp;

Agorapulse is a social media management platform that provides a range of tools and features for tasks such as scheduling posts, engaging with followers, managing customer service inquiries, and analyzing social media performance. The software features the ability to manage multiple social media accounts and profiles from a single dashboard, saving time and improving efficiency. The platform supports a variety of social media networks, including Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube.Agorapulse features great productivity tools including a media library, post calendar, message and task routing, content creation tools, and more. The software's social listening tool allows you to monitor your brand and competitors across social media, and quickly respond, retweet and reply.The software's reporting tools include some great features. You can create team reports that show how quickly different team members are responding. You can also use the software's Power Reports to generate custom reports based on the metrics and date ranges you choose, across multiple social profiles.

MeetEdgar is a social media management tool that allows users to schedule and automate their posts on various platforms, including Facebook, Twitter, Instagram, LinkedIn, and more. With MeetEdgar, users can create a library of content and schedule posts for specific times or in a recurring pattern. The tool also offers features such as link shortening, analytics tracking, and team collaboration.&nbsp;

Zoho Social is a social media management tool that allows businesses to manage and schedule posts, analyze performance, and engage with their audience across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google My Business. Zoho Social's publishing component features a post calendar, scheduling, and a Canva integration to create content. To boost productivity, the software has user roles and permissions, a media library, and workflows for approving posts before they go live. Zoho Social's analytics component includes audience analysis, which provides insights into an audience's demographics, behavior, and preferences. It also includes a range of tools to measure the performance of your own social media efforts.

Planable is a social media management platform for teams that allows users to visually plan, create, and preview social media posts in real-time with an intuitive drag-and-drop interface. The platform offers a centralized calendar view, easy post-scheduling, and a streamlined approval process to help teams streamline their social media workflow and stay organized.&nbsp;

Social media management software provides marketers with three primary capabilities: managing engagement, analytics, and influencer marketing. Social platforms help scale engagement by offering the ability create content and schedule publishing to multiple social media sites. They also offer a number of bots and workflows to automate repetitive tasks. Social media analytics tools provider insight into general consumer trends, insights into your own audience, and information about competitors. 