PostHog is a product analytics and experimentation platform that was founded in 2020 that offers a wide range of tools in an integrated, open-source platform. The free version of their product is open-source under the MIT license. When the product was only 4 weeks old, &nbsp;it was one of the most successful launches ever on Hacker News. Since then, thousands of developers have contributed code and helped to expand the product's capabilities.

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Data Pipelines

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Product Analytics

Session Replay

Experimentation

Feature Flags

This digital analytics feature provides marketers with the ability to watch past user sessions. Seeing how individual users interact with a website can produce unique insights that might be missed in standard analytics reports.

Customer journey analytics is a feature that helps marketers analyze interactions across multiple touchpoints and channels to understand the customer's experience and behavior. It aims to provide a holistic view of the customer journey, from initial awareness, to consideration, to purchase, and post-purchase.

Product analytics software helps product owners assess the performance of their digital experiences. As opposed to web analytics, product analytics is more concerned with how authenticated users behave while using your app. Product managers use these tools to understand if certain features are being used, how easily users are able to navigate the app, and what features should be added next. 

Conversion optimization software gives marketers the ability to test changes to the user experience on an app or website. You simply define a goal action you want users to perform, and variations of a feature or page to test. The software serves the different versions to users, and uses statistics to determine if one of the variations improves performance. The status and results of these tests are displayed using easy-to-understand visualizations.

Compare best-in-class content experiment solutions including Optimizely, PostHog, Google Optimize, and VWO. No ads and no spammy reviews. 

Best Content Experiment & Optimization Software in 2023

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Constant Contact is a cloud-based marketing platform that offers tools and resources to create and manage email marketing campaigns. Founded in 1995, Constant Contact has grown to become one of the leading email marketing providers, serving over 500,000 customers in more than 180 countries.The platform offers a range of features, including customizable email templates, list management tools, and marketing automation capabilities. Users can create and send targeted emails to their subscribers, track the performance of their campaigns with detailed analytics, and integrate with popular e-commerce platforms like Shopify and WooCommerce.

WooRank is an all-in-one SEO solution for both businesses and agencies. The software's suite of SEO tools includes site audits, keyword tracking, competitor analysis, and site crawling. The audit feature also provides actionable tasks that are prioritized by importance.In addition to their SEO analysis tools, WooRank provides a number of sales tools that help SEO agencies generate new business. You can analyze websites to identify opportunities to pitch solutions and generate branded reports to present those solutions. WooRank allows you to generate branded reports in 6 different languages and create custom templates.

Salesforce was founded in 1999 and is headquartered in San Francisco, CA. The company's CRM solution, Salesforce Customer 360, has the top market share in the CRM market. The company has made a number of high profile acquisitions including Slack, MuleSoft, Exact Target, and Tableau.

Microsoft Dynamics CRM is a customer relationship management software developed by Microsoft that helps businesses manage customer interactions and data throughout the customer lifecycle. The system provides a single, integrated solution for sales, customer service, and marketing activities, and can be customized to meet the specific needs of various business organizations. Dynamics CRM offers tools for managing customer accounts, contacts, leads, and opportunities; automating sales and marketing processes; and tracking customer interactions and feedback. It can be accessed through a web browser or through mobile apps, and can be integrated with other Microsoft products such as Office 365 and LinkedIn.

Pipedrive is a CRM and email marketing solution that was founded in 2010. Pipedrive developed the user interface for their CRM with easy-of-use for salespeople as their primary goal. Their software uses a unique kanban style user interface designed to improve the efficiency of sales reps. Pipedrive also offers native email marketing functionality and hundreds of integrations with 3rd party appliations.

Pipedrive is a CRM that prioritizes easy-of-use and offers a unique kanban-style interface. The user interface allows you to drag-and-drop deals as they move down the sales funnel. Pipedrive also offers workflow and orchestration tools, email marketing, custom reports, and the ability to easily customize the sales UI.&nbsp;The software's email marketing component offers email scheduling, automation, contact management and a calendar feature to get a high-level view of your email pipeline.&nbsp;Pipedrive has a robust ecosystem, and offers more than 250 integrations in their marketplace.

Sprout Social is a social media management platform with a comprehensive set of features. Their social engagement product offers some great automation features. It includes a bot builder to automate predictable messaging, automated message tagging, message spike alerts, and more. You can also see reports on how fast employees are responding to messages. The software also provides the ability to schedule create and schedule posts that get distributed to multiple social media sites.  

Sprout offers a robust set of listening and analytics tools. You can examine audience preferences, conversations about your brand, sentiment, and identify influencers. The software also features tools for identifying consumer trends and monitoring your competitors' social media performance.





Sprout Social is a social media management platform with a comprehensive set of features. Their social engagement product offers some great automation features. It includes a bot builder to automate predictable messaging, automated message tagging, message spike alerts, and more. You can also see reports on how fast employees are responding to messages. The software also provides the ability to schedule create and schedule posts that get distributed to multiple social media sites.

Brandwatch is a social media management platform with robust engagement and intelligence features. The company's engagement tools offer helpful utility features to improve efficiency and organization. These include tight control over user roles and approval workflows, a content calendar, and a digital asset library. The software also provides messaging automation, and the ability to create and schedule content to be published on multiple social sites.Brandwatch's consumer intelligence product offers a ton of options to filter and segment social messages and users. You can create unique queries and filters to surface insights into general trends or your customer base. The intelligence tools also include machine learning features to automate insights.The company also offers an influencer marketing product to help discover influences and manage influencer relationships.

Sendible's publishing tools offer some interesting features. The software allows you to schedule posts for multiple social destinations and offers the ability to customize copy and images for each site. You can view your scheduled posts on Sendible's content calendar which helps manage your social media pipeline. &nbsp;If you have a Canva Pro subscription, you can utilize Canva in Sendible for a premium image editing experience.Sendible offers a number of collaboration features. You can create roles for team members, assign tasks, and require approval for posts before they go live.Sendible also includes white-label reports to make it easy to present campaign KPIs to clients. The software's analytics tools also feature automated rules to streamline report distribution.

Hootsuite is a social media management platform offering features for post and message management, brand monitoring, social analytics, and advertising. The software provides the ability to schedule posts across multiple platforms and includes a content calendar to view scheduling. To handle incoming messages and replies, Hootsuite allows you to route tasks to team members, filter messages, and save common replies. The software's machine learning algorithm will begin to recommend saved replies once it collects enough data.

Hootsuite provides brand monitoring powered by Brandwatch to search for topics, search keywords, and filter by date, demographics, location. The software also allows you to create custom reports showing the performance of your social media campaigns.

You can also use Hootsuite to manage your social advertising. Create and publish ads directly on the Hootsuite app for Facebook, Instagram and LinkedIn.  



Hootsuite is a social media management platform offering features for post and message management, brand monitoring, social analytics, and advertising. The software provides the ability to schedule posts across multiple platforms and includes a content calendar to review frequency. To handle incoming messages and replies, Hootsuite allows you to route tasks to team members, filter messages, and save common replies. The software's machine-learning algorithm will begin to recommend saved replies once it collects enough data.Hootsuite provides brand monitoring powered by Brandwatch to search for topics, search keywords, and filter by date, demographics, and location. The software also allows you to create custom reports showing the performance of your social media campaigns.You can also use Hootsuite to manage your social advertising. Create and publish ads directly on the Hootsuite app for Facebook, Instagram, and LinkedIn.

Copper is a CRM with unique integrations into the Google WorkSpace ecosystem. The software works seamlessly with Gmail, Google Calendar, and Google Drive. A lot of the standard CRM actions can be performed from within Gmail, making it very intuitive for existing Google Workspace users. The software also integrates with Google Sheets to quickly create reports and visualizations.&nbsp; Copper's pipeline management UI features a Kanban-style drag-and-drop interface which makes it easy to advance deals. These pipelines are easy to create and customize.&nbsp;The software also features task management and project management tools. These tools utilize native Google Task features and Copper's Kanban-style project boards.

Freshsales CRM is a powerful and intuitive customer relationship management platform designed to help businesses of all sizes streamline their sales and customer service processes. The software offers a range of features including lead capture, contact management, and sales automation. Freshsales CRM makes it easy to track and manage customer interactions across all channels.The software features an AI assistant named Freddy. Freddy AI automates contact scoring and prioritization, deal time-to-close predictions, and revenue forecasting. This feature also offers predictive intent data and next-best-action insights.&nbsp;

Freshsales CRM is a powerful and intuitive customer relationship management platform designed to help businesses of all sizes streamline their sales and customer service processes.

HubSpot was founded in 2006 and comprehensive sales platform designed to help businesses of all sizes grow their sales and revenue. The software features solutions for marketing, sales, content management, operations and customer service. Hubspot's CRM is offered through their Sales Hub product, and includes a number of great features. Sales Hub offers document management, email and call tracking, live chat, and more. The software also provides an AI-powered sales coach that reviews call transcripts and notes to generate insights and coaching opportunities at scale.

Monday Sales CRM is a customer relationship management tool that helps sales teams manage and track their interactions with clients and leads. With Monday Sales CRM, sales reps can create and organize customer profiles, schedule and manage sales meetings, and track the progress of deals through the sales pipeline. The platform offers a very clean and simple UI that allows users to switch between a Kanban-style pipeline and a traditional table-based pipeline. Additionally, Monday Sales CRM integrates with other business tools, such as email and calendar apps, to provide a holistic view of sales activities.&nbsp;Monday CRM integrates tightly with the rest of the company's ecosystem which includes Monday Dev, Monday Marketing, Monday Projects, and Monday Work Management.

See Monday CRM's top features, pricing, and how it ranks against other CRM software.

Agorapulse is a social media management platform that provides a range of tools and features for tasks such as scheduling posts, engaging with followers, managing customer service inquiries, and analyzing social media performance. The software features the ability to manage multiple social media accounts and profiles from a single dashboard, saving time and improving efficiency. The platform supports a variety of social media networks, including Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube.Agorapulse features great productivity tools including a media library, post calendar, message and task routing, content creation tools, and more. The software's social listening tool allows you to monitor your brand and competitors across social media, and quickly respond, retweet and reply.The software's reporting tools include some great features. You can create team reports that show how quickly different team members are responding. You can also use the software's Power Reports to generate custom reports based on the metrics and date ranges you choose, across multiple social profiles.

Buffer is a social media management platform that includes tools for publishing, engagement, analytics, and team collaboration. It allows users to schedule posts, track engagement, and analyze their social media performance. It supports various social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and Pinterest. Users can also collaborate with team members and schedule posts across multiple accounts.&nbsp;One of Buffer's innovative engagement features is Smart Alerts. This feature uses machine learning to determine if a user's post is a question that needs to be addressed quickly.&nbsp;Buffer also offers an analytics dashboard that provides data on engagement, clicks, and other metrics to help users understand the performance of their social media presence.

Zoho Social is a social media management tool that allows businesses to manage and schedule posts, analyze performance, and engage with their audience across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google My Business. Zoho Social's publishing component features a post calendar, scheduling, and a Canva integration to create content. To boost productivity, the software has user roles and permissions, a media library, and workflows for approving posts before they go live. Zoho Social's analytics component includes audience analysis, which provides insights into an audience's demographics, behavior, and preferences. It also includes a range of tools to measure the performance of your own social media efforts.

Amplitude Analytics is the web and mobile analytics component of the Amplitude suite of products, and helps businesses optimize their user experience. It uses data to provide insights into user behavior, engagement, and conversion rates, allowing companies to make data-driven decisions on product development and marketing strategies. Here are the key features of Amplitude Analytics: &nbsp;Cohort Analysis: Group users by sign-up date, demographics, industry, or other dimensions to quickly identify what factors are driving conversion and retention.Campaign Performance: A great feature for marketers, this component provides attribution, engagement, and ROI reports for user acquisition channels. Leverage these reports to optimize your marketing channel priorities and maximize ROI.Customer Journey Analytics: Get visibility into how your users navigate and utilize your apps. Analyze high-level, aggregated paths, or drill down to the individual user level.&nbsp; Predictive Analytics: Amplitude's machine-learning tools provide forecasts of purchases, user growth, and other KPIs. They also feature predictive targeting based on the likelihood to buy or churn.Custom Reports and Dashboards: Amplitude features a robust set of reporting tools. Create spaces for different teams, and build custom dashboards that can be converted to templates and workflows.&nbsp;

EngageBay is one of the more recent entrants to the CRM and marketing automation category. They've gained popularity quickly by offering a wide range of features and integrations at an affordable price. Engagebay offers email marketing, CRM, social media, SMS, sales enablement, and more. They also offer a free version of their CRM and sales automation tools. Engagebay offers a ton of features in an integrated platform that is affordable for small and medium-sized businesses.

Sitebulb is a website crawler and technical audit tool that was founded in 2017. The software allows you to schedule recurring audits and maintains an audit history to see trends and changes. The Sitebulb crawler also renders JavaScript using Chromium to render content the same way Google does.&nbsp;In addition to crawling, Sitebulb offers audit reports that prioritize the most important technical SEO issues impacting performance, and a robust set of reporting tools. Use the default reports or generate your own custom PDFs tailored to your audience's needs.

BrightEdge is an enterprise SEO platform that was founded in 2007. The software offers a suite of tools that enable businesses to track their online visibility and keyword performance across multiple search engines. This allows businesses to monitor their search engine rankings, analyze the impact of their SEO efforts, and identify opportunities for growth.BrightEdge also provides competitive analysis features that allow businesses to benchmark their performance against their competitors, identify gaps in their strategies, and develop new tactics to outperform their competitors.In addition to SEO, BrightEdge offers capabilities for content marketing, social media management, and local search optimization. The platform enables businesses to develop and execute comprehensive digital marketing campaigns that are tailored to their specific needs and goals.Overall, BrightEdge is a powerful and comprehensive platform that enables businesses to optimize their online presence, drive traffic to their websites, and generate more leads and conversions.

Lumar (formerly Deepcrawl) is a platform designed to analyze, optimize, and track your website's SEO performance. The software provides comprehensive SEO auditing tools to identify technical issues that may affect your search engine rankings. The core component of Lumar's website audits is their crawler. It's the fastest web crawler in the industry with crawl speeds as high as 450 URLs per second. Their crawler is also designed to simulate Google's crawler to tailor audit reports for SEO.Lumar provides detailed reports on on-page and off-page SEO factors, including keyword analysis, meta tags, content optimization, link building, and social media metrics. It also offers analytics tools to track website traffic, track rankings, and measure the effectiveness of SEO campaigns. Lumar SEO software is user-friendly and provides an intuitive interface that simplifies the optimization process.&nbsp;

Social media management software provides marketers with three primary capabilities: managing engagement, analytics, and influencer marketing. Social platforms help scale engagement by offering the ability create content and schedule publishing to multiple social media sites. They also offer a number of bots and workflows to automate repetitive tasks. Social media analytics tools provider insight into general consumer trends, insights into your own audience, and information about competitors. 

SEO is a complex and rapidly evolving field that can consume a lot of time. To streamline the process, SEO software can automate tasks such as keyword research, on-page optimization, local listing management, link building, and review management. Additionally, this software can provide competitive intelligence to give you an understanding of your competitors' top-performing SEO strategies. See where your competitors are getting backlinks, the keywords they rank for, and the titles and metadata they use.

Find the best SEO software and best tools for backlink analysis, rank tracking, site audits, and local listing management.

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Customer relationship management (CRM) systems help marketing and sales teams automate activities and deliver personalized communication at scale. These systems store information about leads, customers, companies, and individuals at current or prospective customers.

We rate software using our proprietary algorithm. Compare top CRM solutions in your price range. Filter software based on their features. 

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Optimizely started as an A/B testing platform in 2010, but has evolved into a feature-packed marketing platform. True to it's nature, Optimizely provides great tools for A/B testing, feature experimentation, and personalization, but has a lot more to offer. Their Data Platform product is a customer data platform and allows you to unify profiles, segment profiles and sync segments to a range of different demand generation tools.&nbsp;Optimizely also offers a CMS with approval workflows, media management, project management, and more. Their CMS also offers options for using a decoupled (headless CMS) front-end.&nbsp;The company also offers email marketing and content marketing management tools. Their content marketing software includes organization and workflow tools, SEO and social data to assist ideation, digital asset management, and the ability to publish content to multiple places from one source.For ecommerce companies, Optimizely offers Configured Commerce and Customized Commerce. These products allow ecommerce businesses to fully manage their products, pricing, promotions, orders, and digital experience.&nbsp;

Split is an experimentation platform with a heavy emphasis on developer friendly features and integrating testing in to the development workflow. Split is designed to allow engineering teams to introduce testing during the development process. Split offers and SDK and API that allows developers to easily wrap new features with methods that act as feature flags and experiments. Users can then control these feature experiments in the Split UI.

AB Tasty was founded in 2009 by Alix de Sagazan and Rémi Aubert and has become a leading player in the experience optimization market. The software provides a range of solutions that enable businesses to optimize their applications by creating and running A/B tests, split tests, multivariate tests, personalization campaigns, and product recommendations. AB Tasty can also be used to test mobile apps, OTT apps, and IoT wearables.&nbsp;AB Tasty uses machine learning to run experiments while maximizing your conversation rate. The software routes users to winning experiences whenever possible.

Apptimize is an A/B testing and app optimization platform designed to enhance the performance and user experience of mobile applications. The software allows you to create multiple variations of an app's user interface and test them simultaneously to identify which version performs best. This allows for data-driven decision-making, enabling organizations to optimize key app elements and improve overall user satisfaction.

GrowthBook is an open-source feature flag and experiment platform. It features a robust Bayesian statistics engine and a configurable metric library so you can customize your experiments. The experiment reports show standard metrics like chance-to-beat-control and conversion rate, but also show the risk of choosing a variation as a false positive. Other interesting features include their guardrail metrics and sample ratio mismatch detection. The guardrail metrics feature allows you to define metrics that you want to watch, but aren't specifically trying to improve. It's a way to make sure new features don't do collateral damage to something like page load times.For marketers, the core feature flag component of the software may not be immediately relevant, but GrowthBook also has a Visual Editor that works similarly to standard cloud A/B testing services. Add a script to your site and set your test up in the GrowthBook UI.&nbsp;The software supports a wide variety of programming languages and frameworks and provides an API to manage features and experiments from other apps.

VWO was founded in 2009 as an A/B testing tool for websites in New Delhi, India. The company has significantly expanded its offering to include mobile app experimentation, website personalization, behavioral analytics, and a customer data platform.

Hotjar is a digital analytics solution that specializes in heatmaps, session replay and user surveys. The software is frequently used in conjunction with Google Analytics. Hotjar's heatmaps allow you to see which parts of your webpages are viewed and interacted with most frequently. Their session replay feature allows you to see individual user sessions to gain insight into potential UX issues.

Matomo provides web analytics software that is open-source under the GNU General Public License. Though the product is open-source, they don't sacrifice features. Matomo offers multi-touch attribution, cohort analysis, heatmaps, session replay, and more.&nbsp;In addition, Matomo offers a tag manager and A/B testing software. Their testing software allows you to run standard tests, but the software also shows which users and sessions participated in this test.For agencies and marketing service providers, Matomo offers white-label reporting to scale and automate the delivery of customer reports.

Pendo is a product analytics platform that helps companies optimize their product experiences. In addition to product analytics tools, Pendo also includes tools for in-app guides, and user feedback. With Pendo, companies can gain insight into how users navigate their products, which features are being used (and not used), and where users are struggling. Important features of Pendo include:Analytics: Leverage a wide range of integrations to easily sync data to Pendo with little to no engineering effort. Gain insights into how your software is used with feature adoption reports, cohort analytics, customer journey visualizations, custom dashboards, and more.&nbsp;In-App Guides: Pendo's Visual Design Studio provides an easy-to-use interface to create custom guides without assistance from your development team. The guides feature also supports NPS polls to get quantitative feedback on user satisfaction.User Feedback: Provide users with an option to provide direct and immediate feedback about new features, current features, or bugs. Users can see the status of their feedback within the app.Roadmaps: Share your product vision with internal teams using Pendo's sleek, drag-and-drop interface. This tool allows stakeholders to vote on features and project customer value to aid prioritization. You can also include data from guides and feedback to show how customer requests align with current priorities.

FullStory is a product analytics platform that helps optimize customer experiences across your websites and mobile apps. It offers features such as session replay, heat maps, and funnel analytics to give businesses a comprehensive understanding of their customer's behavior and pain points. With FullStory, businesses can uncover insights that enable them to create more personalized and effective marketing campaigns, as well as improve their overall customer experience.

Website analytics software collects data about user behavior on a website and provides reports summarizing that data. An important feature of web analytics software is the ability to define and measure objectives. This involves defining metrics that represent the desired actions you want users to take on your website.  Other features offered by these providers are heat maps, session replay, and cohort segment analysis.

Terminus is an ABM and customer data platform (CDP) platform founded in 2014. The software provides the ability to enrich and unify profiles, segment profiles, and coordinate engagement across multiple channels. Terminus helps marketers drive revenue growth through these key components:Data Studio: Terminus integrates with popular CRM systems and marketing tools to ingest account and contact data. This data is then unified and combined with Terminus data to build powerful segmentation strategies.&nbsp;Engagement Hub: Build dynamic account segments with enriched data, and sync those audiences to multiple marketing channels. Sync your segments to 3rd party ad platforms and email software. You can also use segments to deliver personalized web experiences and chatbot personalization.Measurement Studio: A robust analytics suite providing insights into pipeline and revenue impact, performance by persona, campaign performance, and customer journey performance. The Terminus measurement studio also features multi-touch attribution reports to measure your entire marketing and sales strategy.&nbsp;

Google Analytics provides measurement tools for both websites and mobile apps. It's a free offering from Google and is the most widely used digital analytics software in the United States. Google Analytics integrates easily with other Google products such as Google Ads, Google Cloud, and Google Search Console. Google has also been introducing predictive capabilities using machine learning.

Adobe Analytics is a web analytics tool and part of the Adobe Experience Cloud. The software gives businesses insights into customer behavior and engagement on their websites and mobile apps. It helps businesses understand how customers interact with their digital properties, allowing them to optimize their digital experiences and drive conversions. Some of the primary features of Adobe Analytics include:<ul><li>Data Collection: Adobe Analytics can collect data from steaming media, your data warehouse, website, apps, and offline sources. The software also features custom variable definitions and Launch, the company's tag management tool.</li><li>Segmentation: Adobe Analytics allows businesses to segment their data by different criteria, such as demographics, behavior, and engagement. The software's visual clustering feature allows you to build cluster sets and identify new combinations of targeting criteria for new segmentation strategies.</li><li>Analysis: Adobe offers a number of ways to dive deep into your data including, custom metrics, cross-device analysis, customer journey analytics, and more. &nbsp;</li><li>Integration: Adobe Analytics can be integrated with other Adobe Experience Cloud products, such as Adobe Target, Adobe Advertising, and Adobe Audience Manager, and with a range of third-party applications.</li></ul>

Google Optimize is a free website testing and optimization tool that helps businesses improve the user experience of their websites. With Optimize, businesses can A/B test different versions of their website, known as "experiments," to see which version performs better. Optimize integrates with Google Analytics, allowing businesses to track and analyze the results of their experiments and make data-driven decisions about their website. Optimize also provides tools for targeting specific audiences, personalizing experiences, and improving website performance.

Heap is a digital analytics platform that emphasizes the importance of customer journeys. An interesting feature of Heap is its session replay capability. This allows marketers to see videos of how actual users are navigating their websites. This can make it easier to find solutions to UX problems that show up in data and reports. The platform's Illuminate product leverages machine learning to alert marketers to friction points and opportunities for improvement.

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