PostHog is a product analytics and experimentation platform that was founded in 2020 that offers a wide range of tools in an integrated, open-source platform. The free version of their product is open-source under the MIT license. When the product was only 4 weeks old,  it was one of the most successful launches ever on Hacker News. Since then, thousands of developers have contributed code and helped to expand the product's capabilities.

Product Highlights

Data Pipelines

Ingest data from popular data warehouses like Snowflake and Redshift, leverage SDKs to gather in-product use, and integrate with your marketing stack.
Product Analytics Product Image

Product Analytics

PostHog includes an endless number of ways to visualize important metrics. You can build funnels to analyze behavior over a specified series of actions, filter by cohort, or mix up the step sequences. Use the software's path analysis to see the most common ways your app is used. Build custom dashboards for specific teams using roll-based permissions.

Session Replay

Watch specific user sessions and discover potential pain points that charts and graphs might miss. Session recordings can be filtered for specific events so you can focus on specific features.

Experimentation

PostHog's experimentation tool can run A/B, multivariate, and cross-domain tests. This component also features the ability to target by geography, cohort, or user attributes. Creating experiments is as simple as flagging feature variants and updating some configuration options.

Feature Flags

PostHog's feature flags allow you to toggle new features on and off, and introduce new features to users incrementally. You can use multivariate tests on feature flags to analyze their impact on performance, and segment by plan, geography and other attributes.

Product Analytics Features

  • Heatmaps
  • Journey Analytics
  • Session Replay

Content Experiments Features

  • Feature Management
  • Heatmaps
  • Mobile App Experiments
  • Multi-Page Experiments
  • Session Replay

Available Plans

Free

$0

Free for 1,000,000 events every month

Open-Source Badge

Open Source

MIT License

Product Analytics Features

  • Heatmaps
  • Journey Analytics
  • Session Replay

Content Experiments Features

  • Feature Management
  • Heatmaps
  • Mobile App Experiments
  • Multi-Page Experiments
  • Session Replay