RollWorks ABM software helps businesses identify their ideal customer profile (ICP), engage target accounts, and measure performance. RollWorks has a proprietary data base of millions of B2B companies to assist with researching your ICP and developing initial lists. The software also features machine learning tools to assist with ideal customer profile research. 

RollWorks offers integrations with a wide variety of marketing services to engage your account list. Integrate with digital ad platforms, CRM, email marketing, direct mail and promotional products. You can also server personalized experiences to members of your target account list when they're on your website. 

RollWorks reporting tools offer insights into which sales and marketing activities are driving account progression. Also see snapshots of where accounts are in the buying journey, and how your ABM programs are influencing revnue.

B2B Marketing Platforms Features

  • Contact Enrichment
  • Predictive Intent
  • Workflows / Orchestration

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B2B Marketing Platforms Features

  • Contact Enrichment
  • Predictive Intent
  • Workflows / Orchestration