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This marketing technology stack includes the best combination of options to create a full-featured marketing stack with free software options.&nbsp;

Buffer is a social media management platform that includes tools for publishing, engagement, analytics, and team collaboration. It allows users to schedule posts, track engagement, and analyze their social media performance. It supports various social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and Pinterest. Users can also collaborate with team members and schedule posts across multiple accounts.&nbsp;One of Buffer's innovative engagement features is Smart Alerts. This feature uses machine learning to determine if a user's post is a question that needs to be addressed quickly.&nbsp;Buffer also offers an analytics dashboard that provides data on engagement, clicks, and other metrics to help users understand the performance of their social media presence.

Social media management software provides marketers with three primary capabilities: managing engagement, analytics, and influencer marketing. Social platforms help scale engagement by offering the ability create content and schedule publishing to multiple social media sites. They also offer a number of bots and workflows to automate repetitive tasks. Social media analytics tools provider insight into general consumer trends, insights into your own audience, and information about competitors. 

Google Analytics provides measurement tools for both websites and mobile apps. It's a free offering from Google and is the most widely used digital analytics software in the United States. Google Analytics integrates easily with other Google products such as Google Ads, Google Cloud, and Google Search Console. Google has also been introducing predictive capabilities using machine learning.

Website analytics software collects data about user behavior on a website and provides reports summarizing that data. An important feature of web analytics software is the ability to define and measure objectives. This involves defining metrics that represent the desired actions you want users to take on your website.  Other features offered by these providers are heat maps, session replay, and cohort segment analysis.

Mautic is an open-source marketing automation software that helps businesses manage contacts, create segments, and trigger campaigns. Some of the features offered by Mautic include lead management, email marketing, social media management, and analytics. The software's email marketing service includes A/B testing, a landing page builder, a drag-and-drop email template builder, and robust workflow and orchestration capabilities. Mautic integrates with CRM, website CMS, e-commerce platforms, and other services through webhooks, their API, and automation platforms like Zapier.Mautic was acquired by Acquia in 2019 and now has more enterprise-focused features. The free, open-source version of Mautic is a self-hosted solution, but there are cloud options available through Acquia.&nbsp;

Email marketing software automates the process of creating and sending emails, saving time and increasing efficiency. You can set up email campaigns in advance, schedule them to send at specific times, and track their performance. These tools also allow you to segment your email list which enables you to personalize your messages, increase relevance, and improve engagement. Email marketing software also helps ensure you follow email marketing laws and regulations.

Compare ratings for top email software providers including MailChimp, SendGrid, Adobe, Klaviyo, and more.  

The Top Email Marketing Platforms in 2023

Odoo is an open-source platform with apps for CRM, email marketing, CMS, and more. The platform also offers business apps for accounting, HR, and inventory management. The Odoo CRM features an easy-to-use, Kanban style interface that allows you to drag opportunities to their next stage. The CRM also includes view filters and pipeline reports. The email marketing app includes all of the standard features you would expect - a template builder, reporting, and list segmentation. Odoo offers 1 app for free. if you pay $24.90 per month, you get acess to all of the Odoo apps.

Customer relationship management (CRM) systems help marketing and sales teams automate activities and deliver personalized communication at scale. These systems store information about leads, customers, companies, and individuals at current or prospective customers.

We rate software using our proprietary algorithm. Compare top CRM solutions in your price range. Filter software based on their features. 

Top CRM Software in 2023 - No Ads, No Spam Reviews

Drupal was created in 2001 by Dries Buytaert and is an open-source CMS. Drupal is a powerful platform that offers a lot of flexibility and opportunity for customization. The software is maintained by a community of more than 500K users and developers around the world. The software is distributed under the terms of the GNU General Public License (or "GPL"​), which means anyone is free to download it and share it with others.&nbsp;

Content management systems (CMS) allow marketers to publish content to a website database without writing any code. They provide a user interface to write, edit, categorize and publish content to the web. Many content management systems also offer no-code solutions to front-end development and templating. 

Compare ratings on top CMS systems including Drupal, Webflow, Strapi, and more. No ads, no sponsors, and no spammy reviews. 

The Best CMS Platforms in 2023 - Drupal, Strapi, Webflow

Tracardi is an open-source customer data platform built on the <a href="https://unomi.apache.org/">Apache Unomi</a> platform. The software helps businesses collect, manage, and use customer data to improve marketing efforts and customer experiences. The software is designed for e-commerce, but can be used for services and B2B applications. Tracardi can ingest, aggregate and unify customer data from multiple sources, and de-duplicated profiles. You can automate marketing processes with the software's drag-and-drop journey orchestration tool. The software also integrates with 3rd party email and social media platforms to trigger personalization and communication.

A customer data platform (CDP) is a packaged software that creates a persistent, unified customer database that is accessible to other systems. CDPs ingest contact data from CRM, data warehouses, other marketing tools, and transform the data to create single, unified profiles for each marketing contact. CDPs also include tools to create segments, and sync those segments to audiences in other marketing tools. 

Proprietary ratings for top CDP software including Segment, Planhat, Insider, Bloomreach, and more. Filter options by feature and price range.

The 12 Best Customer Data Platforms (CDPs) in 2023

Google Optimize is a free website testing and optimization tool that helps businesses improve the user experience of their websites. With Optimize, businesses can A/B test different versions of their website, known as "experiments," to see which version performs better. Optimize integrates with Google Analytics, allowing businesses to track and analyze the results of their experiments and make data-driven decisions about their website. Optimize also provides tools for targeting specific audiences, personalizing experiences, and improving website performance.

Conversion optimization software gives marketers the ability to test changes to the user experience on an app or website. You simply define a goal action you want users to perform, and variations of a feature or page to test. The software serves the different versions to users, and uses statistics to determine if one of the variations improves performance. The status and results of these tests are displayed using easy-to-understand visualizations.

Compare best-in-class content experiment solutions including Optimizely, PostHog, Google Optimize, and VWO. No ads and no spammy reviews. 

Best Content Experiment & Optimization Software in 2023

WordPress was founded in 2003 by Matt Mullenweg. It is an open-source content management system written in PHP. WordPress has the top market share in the CMS market by an overwhelming majority. The software is user-friendly and allows non-technical users to build a website without writing code. WordPress has a large developer and user community, and thousands of plugins to extend the platform.&nbsp;

Strapi is an open-source headless CMS that renders content as JSON via an API. This content can be consumed by any front-end framework including Vue.js, Angular, React and others. Strapi provides the ability to define the structure of your content and set up custom routes for their APIs without having to write any code. The platform also includes an easy-to-use dashboard and a powerful plugin system for extending its capabilities.The software has an large and engaged developer community and a growing library of plugins and integrations. Organizations using Strapi include Walmart, Toyota, NASA, IBM, and Accenture.

Sendportal is a powerful email marketing platform that allows users to create, send, and track professional email campaigns. It features a drag-and-drop email builder, customizable templates, and advanced segmentation tools to help users create targeted and effective marketing messages. The platform also offers real-time analytics, A/B testing, and integrations with popular CRMs, making it easy to manage email campaigns and measure their success. Whether you are a small business owner looking to engage with customers, or a marketing professional looking to optimize your email strategy, Sendportal has the tools and features you need to succeed.

The Free Marketing Stack