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For this stack, we used as much open-source software as we could find and filled in the missing pieces with low-cost options.

Odoo is an open-source platform with apps for CRM, email marketing, CMS, and more. The platform also offers business apps for accounting, HR, and inventory management. The Odoo CRM features an easy-to-use, Kanban style interface that allows you to drag opportunities to their next stage. The CRM also includes view filters and pipeline reports. The email marketing app includes all of the standard features you would expect - a template builder, reporting, and list segmentation. Odoo offers 1 app for free. if you pay $24.90 per month, you get acess to all of the Odoo apps.

Customer relationship management (CRM) systems help marketing and sales teams automate activities and deliver personalized communication at scale. These systems store information about leads, customers, companies, and individuals at current or prospective customers.

We rate software using our proprietary algorithm. Compare top CRM solutions in your price range. Filter software based on their features. 

Top CRM Software in 2023 - No Ads, No Spam Reviews

Matomo provides web analytics software that is open-source under the GNU General Public License. Though the product is open-source, they don't sacrifice features. Matomo offers multi-touch attribution, cohort analysis, heatmaps, session replay, and more.&nbsp;In addition, Matomo offers a tag manager and A/B testing software. Their testing software allows you to run standard tests, but the software also shows which users and sessions participated in this test.For agencies and marketing service providers, Matomo offers white-label reporting to scale and automate the delivery of customer reports.

Website analytics software collects data about user behavior on a website and provides reports summarizing that data. An important feature of web analytics software is the ability to define and measure objectives. This involves defining metrics that represent the desired actions you want users to take on your website.  Other features offered by these providers are heat maps, session replay, and cohort segment analysis.

Mautic is an open-source marketing automation software that helps businesses manage contacts, create segments, and trigger campaigns. Some of the features offered by Mautic include lead management, email marketing, social media management, and analytics. The software's email marketing service includes A/B testing, a landing page builder, a drag-and-drop email template builder, and robust workflow and orchestration capabilities. Mautic integrates with CRM, website CMS, e-commerce platforms, and other services through webhooks, their API, and automation platforms like Zapier.Mautic was acquired by Acquia in 2019 and now has more enterprise-focused features. The free, open-source version of Mautic is a self-hosted solution, but there are cloud options available through Acquia.&nbsp;

A customer data platform (CDP) is a packaged software that creates a persistent, unified customer database that is accessible to other systems. CDPs ingest contact data from CRM, data warehouses, other marketing tools, and transform the data to create single, unified profiles for each marketing contact. CDPs also include tools to create segments, and sync those segments to audiences in other marketing tools. 

Proprietary ratings for top CDP software including Segment, Planhat, Insider, Bloomreach, and more. Filter options by feature and price range.

The 12 Best Customer Data Platforms (CDPs) in 2023

Drupal was created in 2001 by Dries Buytaert and is an open-source CMS. Drupal is a powerful platform that offers a lot of flexibility and opportunity for customization. The software is maintained by a community of more than 500K users and developers around the world. The software is distributed under the terms of the GNU General Public License (or "GPL"​), which means anyone is free to download it and share it with others.&nbsp;

Content management systems (CMS) allow marketers to publish content to a website database without writing any code. They provide a user interface to write, edit, categorize and publish content to the web. Many content management systems also offer no-code solutions to front-end development and templating. 

Compare ratings on top CMS systems including Drupal, Webflow, Strapi, and more. No ads, no sponsors, and no spammy reviews. 

The Best CMS Platforms in 2023 - Drupal, Strapi, Webflow

Email marketing software automates the process of creating and sending emails, saving time and increasing efficiency. You can set up email campaigns in advance, schedule them to send at specific times, and track their performance. These tools also allow you to segment your email list which enables you to personalize your messages, increase relevance, and improve engagement. Email marketing software also helps ensure you follow email marketing laws and regulations.

Compare ratings for top email software providers including MailChimp, SendGrid, Adobe, Klaviyo, and more.  

The Top Email Marketing Platforms in 2023

LowFruits is a unique keyword research tool that was founded in 2020. Their focus is on providing keyword and SERP data that identify long-tail keywords with weak competition. This intelligence provides SEOs with the opportunity to create content for these relatively uncompetitive SERPs. This is especially important for websites that are still building their authority. &nbsp;LowFruits offers a monthly subscription plan but also sells credits so you can test the software without committing to a subscription. A credit is used for every extracted SERP.

SEO is a complex and rapidly evolving field that can consume a lot of time. To streamline the process, SEO software can automate tasks such as keyword research, on-page optimization, local listing management, link building, and review management. Additionally, this software can provide competitive intelligence to give you an understanding of your competitors' top-performing SEO strategies. See where your competitors are getting backlinks, the keywords they rank for, and the titles and metadata they use.

Find the best SEO tools for backlink analysis, rank tracking, keyword research, site audits, and local listing management. We rate SEO software using our proprietary algorithm.

Best SEO Tools for Content, Linkbuilding & Keywords

chatGPT is a machine learning model developed by OpenAI. Users input questions or requests and the software provides answers. chatGPT can do everything from writing a song to writing basic python scripts. One of chatGPT's capabilities is generating content. With the right prompts, you can have the software write product descriptions, company overviews, social media posts, and more.&nbsp;

This new and rapidly growing category of marketing software leverages machine learning to create headlines, articles, social media posts and more. Some of these tools also generate ideas for new content. Using an AI copywriting tool involves selecting a type of content, and then providing a brief overview of the topic you would like to write about. Some companies use these tools extensively, while others may use these tools to simply generate new ideas, and a fresh approach to messaging.

The 10 Best AI Copywriting Tools - Rated by Demand Stack

PostHog is a product analytics and experimentation platform that was founded in 2020 that offers a wide range of tools in an integrated, open-source platform. The free version of their product is open-source under the MIT license. When the product was only 4 weeks old, &nbsp;it was one of the most successful launches ever on Hacker News. Since then, thousands of developers have contributed code and helped to expand the product's capabilities.

Conversion optimization software gives marketers the ability to test changes to the user experience on an app or website. You simply define a goal action you want users to perform, and variations of a feature or page to test. The software serves the different versions to users, and uses statistics to determine if one of the variations improves performance. The status and results of these tests are displayed using easy-to-understand visualizations.

Compare best-in-class content experiment solutions including Optimizely, PostHog, Google Optimize, and VWO. No ads and no spammy reviews. 

Best Content Experiment & Optimization Software in 2023

Zoho Social is a social media management tool that allows businesses to manage and schedule posts, analyze performance, and engage with their audience across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google My Business. Zoho Social's publishing component features a post calendar, scheduling, and a Canva integration to create content. To boost productivity, the software has user roles and permissions, a media library, and workflows for approving posts before they go live. Zoho Social's analytics component includes audience analysis, which provides insights into an audience's demographics, behavior, and preferences. It also includes a range of tools to measure the performance of your own social media efforts.

Social media management software provides marketers with three primary capabilities: managing engagement, analytics, and influencer marketing. Social platforms help scale engagement by offering the ability create content and schedule publishing to multiple social media sites. They also offer a number of bots and workflows to automate repetitive tasks. Social media analytics tools provider insight into general consumer trends, insights into your own audience, and information about competitors. 

The Almost Open-Source Marketing Stack

Data and Analytics

Segmentation Tools: CDP & CRM

Content Management Systems

Open-Source Software for Promotion