Process
The Holistic Content Marketing Process
Our content marketing campaigns are designed to generate traffic, leads, and revenue for your company. Achieving these goals requires a holistic process that includes research, data acquisition, creation, promotion, and analysis.
Rethink Content
Diversify Your Content Marketing Strategy
Keyword-targeted articles are a great way to improve marketing performance. We recommend this tactic as part of a comprehensive content strategy, but you can't stop there. There is a growing selection of AI content generation tools that are quickly turning articles into a commodity. This means you need to create innovative content that automated tools can't replicate. Creating more unique resources also improves SEO performance and differentiates your brand. Below are a few examples of this approach to content.
- Curated applications like our marketing software guide
- Interactive visualizations using d3.js
- YouTube video marketing
Promotion
Multi-Channel Content Promotion Campaigns
If you've invested significant time in creating fantastic content, investing in promotion is where you see the returns. We leverage a wide variety of marketing channels to ensure the intended audience gets engaged. Below are some of the channels we use.
- LinkedIn Ads
- Facebook and Instagram Ads
- Twitter Ads
- Email marketing
- Press release
- Direct outreach to journalist
