Content Strategy
Value-Added Resources That Improve Engagement
Email is a powerful marketing channel that provides the opportunity to send personalized messages directly to a subscriber's inbox. Our email marketing strategy is centered on providing useful information to your subscribers and building long-term relationships with your audience.
We do this by creating innovative content that adds real value for subscribers, and combining that with great design, eye-catching visuals, and compelling copy,
Segmentation
Dynamic Segments Based on Data, Not Guessing
We have experience with multiple CRM platforms, customer data platforms (CDPs), and data warehouses to support the development of your segmentation strategy. Effective segmentation allows you to send more personal and relevant content to each segment. This will significantly increase your conversion rates at each stage of your pipeline.
Our approach to segmentation strategy is to first develop a deep understanding of your target market, personas, and existing segments. Then we use data-driven methods to fine-tune your segmentation strategy. As your campaigns run, we continue to analyze the effectiveness of segments in order to continually improve performance.
Email Software
PlatForms We Support
We have experience with a wide range of email marketing platforms so we can optimize your email marketing processes as if we were a part of the team.
