Campaigns
Coordinated Campaigns Across Multiple Platforms
We use integrations and automation to sync audiences and targeting across multiple paid media platforms. We can define target audiences in a single system and sync those audiences to Google Ads, Twitter, Facebook, Instagram, LinkedIn, and more.
This allows us to deliver a strategic series of messages to different segments at scale.
Objectives
Our Approach to Campaign Goals and Measurement
We analyze your business model and conversion rates to determine your average customer value. This gives us the ability to determine what we can pay per conversion. Then we ensure tracking and reporting are set up so everyone trusts the numbers.
Lead Quality
Optimization at Scale with Automation and Machine Learning
Our optimization efforts focus on generating qualified leads, not just leads. We optimize our campaigns to purchase clicks with the lowest cost and highest probability of converting to sales-qualified leads. To do this, we analyze CRM data, filter the best-performing leads and feed that data to Google Ads' own machine-learning algorithms. This incentivizes Google to serve ads to users that will not only complete your form, but also move down your pipeline.
