Google's natural language processing and AI capabilities have shifted the fundamental forces that drive SEO performance. We believe brand equity is slowly substituting backlinks as a ranking signal and our framework for SEO performance has changed accordingly.

This article provides detailed instructions on successfully sending form data to a Zapier catch webhook using a JavaScript function for form submission.

Print it, bookmark it, or stick it on the wall of your office. Use it to quickly reference marketing KPI formulas including CLV, ROAS, COGS, churn rate, and more.

If you don't have a CDP and don't want to use a database, this approach will allow you to pass accurate campaign data to your CRM.