FullStory is a product analytics platform that helps optimize customer experiences across your websites and mobile apps. It offers features such as session replay, heat maps, and funnel analytics to give businesses a comprehensive understanding of their customer's behavior and pain points. With FullStory, businesses can uncover insights that enable them to create more personalized and effective marketing campaigns, as well as improve their overall customer experience.
Product Highlights
Frustration Signals
FullStory's machine learning algorithms can identify a number of user frustration signals. These signals include rage clicks, error clicks, cursor thrashing, and more. This allows product managers to help frustrated users, or make s stronger business case for prioritizing solutions.
Conversion Optimization
FullStory provides great tools for marketers to improve conversion rates and optimize the user experience. The software allows you to segment users to identify issues that aren't clear in aggregated metrics. Analyze Heatmaps, Session Replay, or Journeys to see how users are interacting with specific elements. You can also run experiments by using FullStory's integrations with Optimizely, ABTasty, and other tools.
Data Integration
Use FullStory data with your CRM, CMS, CDP, and other tools to better understand customer behavior and preferences. FullStory includes hundreds of 3rd party applications in their integrations library
Tagless Autocapture
FullStory allows you to retroactively capture all user interaction data. This allows you to implement the software quickly and start getting insights immediately. This also allows you to discover issues you hadn't thought of and analyze them retroactively.
PII and Privacy Features
FullStory automatically detects PII data such as passwords and credit card numbers and prevents them from being captured. Add custom exclusions to totally block specific data from playback, event streams, search, and segmentation. FullStory can also mask certain parts of your app to hide them during Session Replay analysis or previewing changes.
Product Analytics Features
- Cohort Analysis
- Heatmaps
- Journey Analytics
- Session Replay
Available Plans
Contact Us
Product Analytics Features
- Cohort Analysis
- Heatmaps
- Journey Analytics
- Session Replay