Mailchimp was founded in 2001 and has the top market share in the email marketing software segment. The company offers a robust email marketing solution featuring an easy-to-use design and template system, segmentation, automation, and analytics. Mailchimp's content optimizer utilizes predictive modeling to improve segmentation and messaging. In addition to email marketing, the company offers solutions for CRM, digital ads, landing pages, social media management, postcard management, and landing page development.

Product Highlights

Creative Assistant Product Image

Creative Assistant

Import your brand assets and provide some information and Creative Assistant will generate optimized, on-brand template options. This tool uses machine learning and MailChimp's history of email intelligence to build great looking templates that convert.

Predictive Intent

Mailchimp analyzes past purchase behavior to predict customer lifetime value (CLV) and likelihood to purchase in the future. These predictions can be used to improve segmentation and deliver precise messaging to your most valuable contacts.
Tags and Custom Fields Product Image

Tags and Custom Fields

Create tags and custom fields to collect additional information about your contacts. Data in your tags and custom fields can be used when building segments. You can also automate tags using Mailchimp's workflows.
Content Optimizer Product Image

Content Optimizer

This tool analyzes your content using algorithms and data-driven insights to provide suggestions for improvement. It assesses factors such as subject line, skimmability, typography, visuals and more.

Email Marketing Features

  • A/B Testing
  • AI Design Assistant
  • Dedicated IP Address
  • Digital Asset Sync
  • Drag-and-Drop UI
  • Email Reporting
  • Landing Page Builder
  • Transactional API
  • Workflows / Orchestration

Available Plans

Free

$0.00

Easily create email campaigns and learn more about your customers

Essentials

$13

Send the right content at the right time with testing and scheduling features.

Standard

$20

Sell even more with personalization, optimization tools, and enhanced automations.

Premium

$350

Our most advanced tools, unlimited contacts, and priority support

Email Marketing Features

  • A/B Testing
  • AI Design Assistant
  • Dedicated IP Address
  • Digital Asset Sync
  • Drag-and-Drop UI
  • Email Reporting
  • Landing Page Builder
  • Transactional API
  • Workflows / Orchestration